Uri vodka is premium vodka made for respectable and unique individuals. Thus Uri vodka’s advertising should be the same. Creative content will be a thirty second radio style commercial clip with the voice of an elegant woman as the narrator. I will record the audio for the commercial and attach the audio clip to a picture of my product on youtube. My narrator will speak about how pure in taste Uri vodka is. The narrator will also stress the importance of our finest ingredients and how they shape the overall experience of drinking Uri vodka. Soft warm music will be the background for the woman speaking about Uri vodka. I will attempt to create an actual model of what I would like the bottle to look like, using the shape of an existing bottle with my own labeling. The commercial is meant to take the listener to the place they would like to be while enjoying my vodka such as an upscale gentleman’s lounge or the comforts of their own home. The commercial is geared towards the older gentleman about age 30-50 who has seen some success in their life and is looking for the best premium vodka to celebrate the finer things in life.
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