Final Project :Implementation Evaluation Control

Final Project: Price

Final Project: Distribution

Final Project: Promotion

Final Project: Product

Final Project:Target Market Strategy

Final Project: SWOT Analysis

Final Project: Objectives

Final Project: Business Mission Statement

The mission of Uri Vodka is to instill the belief that not all vodkas are created the same and neither are the men that drink them. Our company strives to create premium vodka from the finest domestic and foreign ingredients. We provide quality second to none with the guarantee that you are enjoying a premium American product. Uri is the embodiment of elegance, class and sophistication. Uri Vodka is short for Unique Respectable Individual, which is what we feel all consumers of our vodka are. Every time you get ready to spend a romantic night with that special someone or you find yourself celebrating the biggest triumph of your life Uri vodka would like to be there enjoying that special occasion with you. The main goal of our company is to provide premium American quality to the most respectable and unique individuals.

Week 7 EO: The Pitch

Uri Vodka

Uri Vodka is an American premium vodka distilled five times from snow frost grapes found in France and fresh spring water from the Rocky Mountains. Uri, an acronym for Unique Respectable Individual, is the perfect beverage to make everyday a special occasion. Enjoy a night with your closest friends or celebrate life’s greatest achievements with Uri Premium American vodka. In these trying times no American really wants to spend their money on imported products. As it stands the only way to obtain premium vodka is to buy a foreign brand. Uri uses some foreign ingredients for quality but uses the finest American water to complete our product. Our water comes from the most pristine springs the Rocky mountain region has to offer. No American vodka can match the smooth crisp taste of Uri vodka. In addition to being distilled five times it is also filtered using a charcoal process. This charcoal filtering process adds to the complexities in the flavor of our vodka. Drinking Uri vodka is an experience second to none. When our customers purchase a bottle of our vodka, we want them to feel as if they are about to have an experience of a lifetime. Uri vodka is meant to be enjoyed in your favorite martini or simply on the rocks. Every time you enjoy a bottle of Uri Premium American vodka there is an exciting evening around the corner.