Final Project :Implementation Evaluation Control

Final Project: Price

Final Project: Distribution

Final Project: Promotion

Final Project: Product

Final Project:Target Market Strategy

Final Project: SWOT Analysis

Final Project: Objectives

Final Project: Business Mission Statement

The mission of Uri Vodka is to instill the belief that not all vodkas are created the same and neither are the men that drink them. Our company strives to create premium vodka from the finest domestic and foreign ingredients. We provide quality second to none with the guarantee that you are enjoying a premium American product. Uri is the embodiment of elegance, class and sophistication. Uri Vodka is short for Unique Respectable Individual, which is what we feel all consumers of our vodka are. Every time you get ready to spend a romantic night with that special someone or you find yourself celebrating the biggest triumph of your life Uri vodka would like to be there enjoying that special occasion with you. The main goal of our company is to provide premium American quality to the most respectable and unique individuals.

Week 8 EOC: Creative Content

Uri vodka is premium vodka made for respectable and unique individuals. Thus Uri vodka’s advertising should be the same. Creative content will be a thirty second radio style commercial clip with the voice of an elegant woman as the narrator. I will record the audio for the commercial and attach the audio clip to a picture of my product on youtube.  My narrator will speak about how pure in taste Uri vodka is. The narrator will also stress the importance of our finest ingredients and how they shape the overall experience of drinking Uri vodka. Soft warm music will be the background for the woman speaking about Uri vodka. I will attempt to create an actual model of what I would like the bottle to look like, using the shape of an existing bottle with my own labeling. The commercial is meant to take the listener to the place they would like to be while enjoying my vodka such as an upscale gentleman’s lounge or the comforts of their own home. The commercial is geared towards the older gentleman about age 30-50 who has seen some success in their life and is looking for the best premium vodka to celebrate the finer things in life.

Week 7 EO: The Pitch

Uri Vodka

Uri Vodka is an American premium vodka distilled five times from snow frost grapes found in France and fresh spring water from the Rocky Mountains. Uri, an acronym for Unique Respectable Individual, is the perfect beverage to make everyday a special occasion. Enjoy a night with your closest friends or celebrate life’s greatest achievements with Uri Premium American vodka. In these trying times no American really wants to spend their money on imported products. As it stands the only way to obtain premium vodka is to buy a foreign brand. Uri uses some foreign ingredients for quality but uses the finest American water to complete our product. Our water comes from the most pristine springs the Rocky mountain region has to offer. No American vodka can match the smooth crisp taste of Uri vodka. In addition to being distilled five times it is also filtered using a charcoal process. This charcoal filtering process adds to the complexities in the flavor of our vodka. Drinking Uri vodka is an experience second to none. When our customers purchase a bottle of our vodka, we want them to feel as if they are about to have an experience of a lifetime. Uri vodka is meant to be enjoyed in your favorite martini or simply on the rocks. Every time you enjoy a bottle of Uri Premium American vodka there is an exciting evening around the corner.

Week 6 EOC: Me X 3

Three products I purchase on a regular basis that I would say define me are Burberry Touch cologne for men, Dove bath soap, and Vaseline cocoa butter lotion. I would say that Dove bath soap defines me because unlike most men I look for a soap that smells good and one that hydrates my skin after taking a shower in the hard water of Las Vegas. I almost refuse to use any other soap, if I was to walk into a store and it wasn’t available for purchase I would go to as many stores as necessary. Vaseline’s cocoa butter lotion is one of the only lotions I have come across that isn’t excessively greasy, too overpowering of a scent, and it doesn’t cost an arm and a leg. Most of all it isn’t a girly lotion. It adds to the moisturizing capabilities of the soap I use which adds to the way I overall smell after taking a shower. In this day and age everyone wants to smell good so I chose cologne that is recognizable. For this reason every time I need a new bottle of cologne I head straight for Burberry Touch for men. Burberry has several different types of cologne that all smell very nice but Touch is my choice. Although this cologne can cost up to 80 dollars or more, it is the perfect scent to compliment the other toiletries I use on a regular basis. I would say these three items define me because I rarely deviate from them. When I walk into a room full of friends I am recognized by the scent that is wafting through the air. When I walk into a room full of strangers I often receive compliment on the way I smell and get a couple of other guys asking me where I bought my cologne and the name of it.