Uri Vodka is made from some of the most pure ingredients on Earth which gives Uri Vodka a smooth pleasurable experience. One of the benefits of our product is smooth vodka that is free of impurities which leads to fewer hangovers from consumption.” a company must identify the parts of the market that it can serve best and most profitably.”(Marketing: An Introduction for Education Management Corporation 10th Edition pg. 175) We offer our customers Premium vodka for a respectably lower price than most with a cost of $25 a bottle. Uri Vodka conversely has a few good features of our product. Uri Vodka is known for its purity and alcohol content boasting a 90 proof 45% alcohol content. We want to ensure that our consumers get the most bang for their buck. “To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want.” .”(Marketing: An Introduction for Education Management Corporation 10th Edition pg. 101) Another feature of Uri Vodka is the now frost grapes used in the distillation process, this ingredient is used by only one other Vodka brand which also makes Uri vodka somewhat exclusive. Uri vodka also provides a one of a kind experience that allows consumers to consume a premium American made beverage with their closest of friends without spending an arm and leg. “Companies that market experiences realize that customers are really buying much more than just products and services.” (Marketing: An Introduction for Education Management Corporation 10th Edition pg.210)
